Thursday, October 4, 2012

WEEK 5



Yes.

Poster found here

  1. This poster's main focus is in the bottom left corner. This is where the eye most comfortably sits when looking at something (preference for lower left). 
  2. The image is balanced on one side against the light text on the right, just underneath, and incorporated into the whole (balance). It is divided into thirds with the strike of orange color in the middle
  3. Because the image and text is in the same general area, there is a more immediate and intense interaction. The text and the image and the combination of the two attract each other. (attraction and grouping)
  4. This poster reminds me of yin-yang constantly moving in a circle to the white and dark sides of the poster. There is a small amount of white in the dark area just as there is a small amount of dark text in the white area. Also, the black in the lower left and stark white in the upper right form another yin-yang (positive and negative). 
  5. The mixture of the text across the bottom of the image, the extension of text into the right side, along with the dip in the orange shape provides stability to the otherwise floating image. (stress)




No.


 Poster found here

  1. This poster is divided in half with text on the left and an illustration on the right. The fact that it is in half is visually unappealing. (balance) There is no movement towards the text and the text is too small which is also inaffective. The only movement is up the tree on the right back to the large text at the top then back down the tree.
  2. There is a sense of stability with the mountains in the background but again, the poster is divided into halves horizontally as well which isn't appealing to the eye. (stress)
  3. The text is in the bottom left but its way too small and frankly I don't want to read it since my eye is still lost between the tree and the heading at the top. It would be more effective if it was larger and if it extended 2/3 into the page (preference for lower left)
  4. There is no clever grouping of text and picture. (grouping) The colors don't go together and since they are complimentary, they buzz on the page. 
  5. The negative space on the poster doesn't flow. It is scattered through the poster and doesn't lead the eye to the information. (positive and negative)

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