This font depicts negative space. The brain makes up for the lack of information portrayed to form letters. This is like the prey having to compensate for the rest of a predators body even when it isn't fully visible before it attacks.
The shapes that form the font also imply that they are 3D. The letters seem to pop off of the page. Also, the different colors and tones of grey help pop the shape off the page and create a sense of depth and dimension.
The lines that make up the edges of the shapes carve out negative space contrasting with the background. There are also lines that create a wooden texture on the letters.
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