Week 14- Visual Techniques

Visual Techniques 

via. google.com

variation
depth
distortion
repetition
neutral

via. http://brite-blue.blogspot.com/2010/12/entire-magazine.html

unity
simplicity
understatement
economy
stasis

     Both of these magazine layouts are very visually appealing. The top one is illustrated, abstract and distorted. The picture is broken and the background is cracked which create movement. The small shapes that are broken and cracked are evenly spread out which creates a pattern or a repetition of shapes. There is a variation of text and color on the top one as well.  The color palate on both layouts are very neutral in color however, the one at the bottom is more so. 

The bottom layout is extremely simple. It is economic in design, very compartmentalized and clean. The pictures of the mountains leaves a static feeling. There is no movement in the text or pictures. The way the text are laid out in tall columns mirror the mountains in the pictures. 

Week 13- Contrast

CONTRAST: SUCCESS VS. FAILURE

http://www.thegoosesroost.com/wp-content/uploads/2012/06/strong.jpg

     This illustration is a representation of effective contrast. The super-strong circus looking man is very bulky on top with broad shoulders and chest. In contrast, he has very small legs, feet, and head. This is a good representation of contrast in scale. The contrast in exaggerated shape of his pointy shoulders to the round barbell at the bottom of the picture also makes the illustration more interesting.  These features on the man's body make for a humorous illustration and concept. There is a contrast in colors between the man's white skin and the colors of his hair and moustache, his clothing, and the barbell that stand out. The shadows in the picture make for an interesting addition of dimension to the picture. 

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiuEEs9qWSmkkyyNrWJoA49lx7qdxPd50SBVn5Zs4XxlUsnMQRnPlyobI3dRr0AGMKkyH_reK7ZbIJlcbpNFTxoN5w45LGn-4WpRyPjWMcQFw8KZ2VThWqfJaEMTpzZrW8sBOmnwZmbH-y/s1600/bad_layout_alignment.png

     If I saw these two pages next to each other in a magazine as they are presented here, I would skip past it completely. There is a lack of effective planning for the layout entirely. There is poor use of contrast between the negative and positive space. The pictures are all the same scale and shape leaving an awkward layout. They are also jumbled in the top left corner which has the reader not wanting to even glance at the article. Another quality of contrast between negative and positive space is the font. The font is way too small and difficult to read. In addition, there is no contrast in color which leaves the pages with a very bland and uninteresting tone.   

tone

color

scale

dimension

time 

shape

Week 12- Implied Motion

http://camilaart116.blogspot.com/2010/04/implied-motion-artwork.html

This artwork by Hokusai Manga is an example of implied motion. The character is shown many times on the picture. When looking across the page as if one was reading it, the character appears to be dancing or moving across the page. His body is shown in a different stance every time. This is an example of apparent movement. The increments of him moving into a different stance form a sort of dance. The fact that our movement is familiar to us as humans further assists in bringing this picture to life. The familiar act of dancing allows us to relate. Even if this was an animal, we as humans might even assume that it was dancing because it is an act that we relate to as a species. 

http://www.arch2o.com/causa-efecto-ana-soler/

This is an art installation where tennis balls are hung through the room in a particular way. The way that they are hung implies that the balls are bouncing around the room. If you are standing in the room you can see that the balls get bigger the closer they are and get smaller the further away they are. The fact that the closer ones seem to be in front of the ones further away imply that the ball is moving towards or away from you. This can give the tennis ball illusions of direction. This could also be related to apparent motion because when an object is moving fast through the air it seems like there is multiple objects. The tennis balls seem to be moving in intervals through the air. This reminds me of playing pong and how the dot on the screen would move back and forth in increments that implied fluid motion.