Visual Techniques
via. google.com
variation
depth
distortion
repetition
neutral
unity
simplicity
understatement
economy
stasis
Both of these magazine layouts are very visually appealing. The top one is illustrated, abstract and distorted. The picture is broken and the background is cracked which create movement. The small shapes that are broken and cracked are evenly spread out which creates a pattern or a repetition of shapes. There is a variation of text and color on the top one as well. The color palate on both layouts are very neutral in color however, the one at the bottom is more so.
The bottom layout is extremely simple. It is economic in design, very compartmentalized and clean. The pictures of the mountains leaves a static feeling. There is no movement in the text or pictures. The way the text are laid out in tall columns mirror the mountains in the pictures.
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