CONTRAST: SUCCESS VS. FAILURE
http://www.thegoosesroost.com/wp-content/uploads/2012/06/strong.jpg
This illustration is a representation of effective contrast. The super-strong circus looking man is very bulky on top with broad shoulders and chest. In contrast, he has very small legs, feet, and head. This is a good representation of contrast in scale. The contrast in exaggerated shape of his pointy shoulders to the round barbell at the bottom of the picture also makes the illustration more interesting. These features on the man's body make for a humorous illustration and concept. There is a contrast in colors between the man's white skin and the colors of his hair and moustache, his clothing, and the barbell that stand out. The shadows in the picture make for an interesting addition of dimension to the picture.
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If I saw these two pages next to each other in a magazine as they are presented here, I would skip past it completely. There is a lack of effective planning for the layout entirely. There is poor use of contrast between the negative and positive space. The pictures are all the same scale and shape leaving an awkward layout. They are also jumbled in the top left corner which has the reader not wanting to even glance at the article. Another quality of contrast between negative and positive space is the font. The font is way too small and difficult to read. In addition, there is no contrast in color which leaves the pages with a very bland and uninteresting tone.
tone
color
scale
dimension
time
shape
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